Company Profile · Top Distributors
ADA Cosmetics International GmbH
Founded: 1979, by Andreas Dahlmeyer
Headquarters: Rastatter Straße 2A, 77694 Kehl, Germany
Website: ada-cosmetics.com
Phone: +49 (0)7853 898 0
Email: info@ada-cosmetics.com
Region: Germany · Worldwide (50+ countries)
Core business: Manufacturer and 'House of Brands' of personalised hotel cosmetics, guest amenities and dispenser systems for hotels, cruise ships and airlines worldwide.
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Company Presentation
ADA Cosmetics traces its origins to 1979, when founder Andreas Dahlmeyer had the idea of personalised hotel cosmetics — starting with a single bar of soap produced in a small workshop and sold in a gold-leafed black box, later customised with hoteliers' own branding. In 1990 the company launched the industry's first dispenser system, press + wash, establishing itself as a pioneer in hotel amenities technology well ahead of the sustainability-driven refillable systems now standard across the sector.
Following the 2015 acquisition of Scanamenities (Denmark, founded 1986) and Pacific Direct (UK, founded 1991), the three companies were united in 2016 under the joint umbrella ADA Cosmetics International. Today, more than four decades after its founding, ADA Cosmetics is a global manufacturer and curator of a 'House of Brands' spanning luxury, lifestyle and sustainability-led hotel amenity lines, alongside a market-leading portfolio of hygienic, recyclable dispenser systems, serving hotels, cruise ships and airlines in more than 50 countries.
At a Glance
Key People (Founders)
Andreas Dahlmeyer
Founder, ADA Cosmetics International (1979)
Peter Nielsen
Founder, Scanamenities (1986)
Lara Morgan
Founder, Pacific Direct (1991)
Business Activities
House of Brands (Amenities)
Curated portfolio of 30+ owned and licensed hotel cosmetics brands across four categories: Beauty & Wellness, Lifestyle & Design, Game Changer (sustainability-led), and On Invitation (ultra-luxury/heritage names).
Dispenser Solutions
Market-leading hygienic, recyclable dispenser systems (SmartCare, SmartCare XL/Mini, SHAPE, SHAPE Mini, press + wash, ILLI, Pump Dispenser), reducing single-use plastic bottle waste in hotel bathrooms.
ADA Atelier (Personalisation)
Bespoke personalisation service for hotel groups wanting custom-branded amenities and accessories.
Accessories & Textiles
Slippers, terry toweling and sustainable accessory lines (EcoEssential, EcoGreen, EcoClassic) complementing the cosmetics range.
Skincare R&D
In-house 'Skincare Competence' function drawing on more than four decades of formulation expertise across all brand lines.
Sustainability & Certification
First and only hotel cosmetics manufacturer with its entire portfolio Cradle to Cradle Certified® (now Full Scope Silver); additional certifications include COSMOS, Fair Trade, Vegan Society, ISO 9001/14001, RSPO.
Global B2B & B2C E-commerce
Dedicated B2B customer portals (including a UK-specific shop) for hospitality buyers, plus a B2C online shop for direct consumer purchase.
Circularity Programme
'Refillution' initiative and recycling partnerships (Clean the World, SapoCycle, UniSoap) supporting circular-economy goals across the amenities lifecycle.
Strengths & Market Position
- 45+ years of continuous innovation in hotel amenities, including the industry's first dispenser system (1990) and the first fully Cradle to Cradle Certified® hotel cosmetics portfolio.
- Global scale: 600 employees, presence in 50+ countries across five continents, with local warehousing for short delivery routes.
- Strategic consolidation of three heritage amenities companies (ADA, Scanamenities, Pacific Direct) into one group, combining German engineering, Scandinavian design and UK/luxury brand relationships.
- Broad House of Brands spanning entry-level sustainable lines through to ultra-luxury heritage perfume houses (Amouage, Asprey, Chopard, Lalique), enabling hotels of every positioning to find a matching amenity collection.
- Sustained trade-show and partnership visibility (Intergastra, NoVacancy London, new Bangkok showroom in 2026) signalling active international expansion, particularly into Asia-Pacific and the UK.
- Strong sustainability credentials increasingly relevant to hotel procurement decisions, positioning ADA as a partner for hotels pursuing Green Key, Greengage or Atout France certification.
Imported & Distributed Brands
Beauty & Wellness
Lifestyle & Design
Game Changer (Sustainability-Led)
On Invitation (Ultra-Luxury / Heritage)
Business Overview
Markets Served
More than 50 countries across five continents, with local warehousing and logistics networks; notable recent expansion into the UK (dedicated B2B shop, 2026) and Asia-Pacific (new Bangkok showroom, 2026).
Customer Base
Hotels (from boutique to global luxury groups), cruise ships and airlines; referenced clients include Mandarin Oriental, Le Negresco Nice, Monte Carlo Bay Hotel & Resort, and Rosewood Bermuda.
Sales Channels
Direct B2B sales via regional consultants and offices, dedicated B2B customer portals, a B2C online shop, and trade-show presence (Intergastra, NoVacancy London).
Company Milestones
Note: ADA Cosmetics operates in hotel/hospitality amenities, not hairdressing/beauty salon distribution — distinct business model.