Company Profile · Top Distributors
Salon Culture — Keraplus, S.L.
Founded: Distribution since 1999 (Keraplus, S.L. incorporated 2005)
Headquarters: Polígono Industrial El Rubial, Calle 1 – Nave 10, 03400 Villena (Alicante), Spain
Website: salonculture.es
Email: —
Region: Spain · HQ Villena (Alicante)
Core business: Exclusive Spanish distributor of a curated portfolio of international luxury haircare brands to professional salons, paired with a dedicated online training platform, a professional mobile app and a nationwide salon-exclusive e-commerce channel.
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Company Presentation
Salon Culture is the commercial platform through which KERAPLUS, S.L., a Spanish family-administered company based in Villena (Alicante), distributes a portfolio of international luxury haircare brands exclusively to professional salons across Spain. Active in distribution since 1999 and formalised under Keraplus, S.L. in 2005, the company has built a trusted position with more than 1,000 exclusive salons nationwide, combining product sales with structured education and salon-facing digital tools.
Beyond e-commerce, Salon Culture operates a dedicated online training platform (Salon Culture Educación) offering 100%-online certification courses for salon teams, a professional mobile app for iOS and Android for ordering and brand information, an events programme, and an outlet channel for stock clearance. This combination of product, training and digital service positions Salon Culture as more than a pure reseller — a brand-building partner for the salons it serves.
At a Glance
Key People
Jorge Milla Jiménez
Joint Administrator (Administrador Solidario)
Vicente Milla Jiménez
Joint Administrator (Administrador Solidario)
Business Activities
Exclusive Salon Distribution
Distributes a curated set of internationally recognised luxury haircare brands exclusively to professional salons in Spain — more than 1,000 active salon accounts nationwide.
E-commerce Ordering Platform
Salon-exclusive online store for trade ordering, supported alongside the professional mobile app for iOS and Android.
In-House Education Platform
Salon Culture Educación offers 100%-online certification courses for salon teams, plus an events programme aimed at stylists and salon managers.
Professional Mobile App (iOS / Android)
Dedicated professional app for ordering and brand information — infrastructure most distributors of comparable size do not run on their own.
Curated Brand Mandates
Holds official Spanish distribution for a tight portfolio of international luxury brands (Living Proof, ORIBE, K18, Evo Hair, Ecoheads, Blonde Solutions, Corioliss, Epres, QiQi) rather than a mass catalogue.
Outlet & Stock-Clearance Channel
Operates a dedicated outlet channel for end-of-line and clearance stock, complementing the main wholesale and education business.
Editorial & Social Presence
Active presence on Instagram, Facebook and YouTube reinforcing brand visibility at salon level and supporting the in-house education programme.
Strengths & Market Position
- 26 years of continuous distribution activity in the Spanish professional haircare market (since 1999), with a stable family-administered company underneath (Keraplus, S.L., est. 2005).
- Genuinely salon-only model — over 1,000 exclusive salons nationwide, not open retail — protecting brand prestige for the international principals it represents.
- Official Spanish distributor for an unusually strong roster of internationally recognised luxury brands (Living Proof, ORIBE, K18, Evo Hair, Ecoheads, Blonde Solutions, Corioliss, Epres, QiQi).
- Sole owner of its own salon education platform (Salon Culture Educación) and of a dedicated professional mobile app — infrastructure most distributors of comparable size do not have.
- Steady financial growth per latest public filings (revenue up 6.5% year-on-year), supporting continued investment in brand exclusivity and digital tooling.
- Active editorial and social presence (Instagram, Facebook, YouTube) giving brand-building reach beyond pure product distribution.
Imported & Distributed Brands
Luxury Haircare Exclusives
Styling, Tools & Treatments
Texture & Bond Care
Business Overview
Markets Served
Spain only — nationwide coverage through 1,000+ exclusive professional salon accounts and a salon-only e-commerce channel.
Channel
Salon-exclusive professional channel — direct-to-salon distribution plus a dedicated B2B e-commerce, mobile app and an outlet/clearance retail channel.
Service Layer
Education through Salon Culture Educación (online certification), regular in-person events, and ongoing brand-building content on Instagram, Facebook and YouTube.
Company Milestones
Note: Compiled from public sources (salonculture.es, Spanish company registries). Company has not yet been contacted directly — recommend an outreach email to confirm details and request official assets before publication.