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Company Profile · Top Distributors

The White Space Company (TWSC)

Founded: 2019

Headquarters: Neuilly-sur-Seine (92200), Hauts-de-Seine, Île-de-France, France

Website: thewhitespace.fr

Email:

Region: France · HQ Neuilly-sur-Seine

Core business: Paris-area distributor of luxury and niche beauty brands — haircare, skincare, body care and lifestyle — operating a dedicated professional B2B platform, a curated direct-to-consumer e-commerce site and an active programme of masterclasses and brand activations.

Photo Gallery

Wide product lineup of The White Space Company's prestige portfolio — Oribe, Olaplex, Noir Stockholm, K18, Sachajuan, Iles Formula, Coola, Verso and Evolve — arranged on a clean white backdrop.
Swissliss branding image: dark-haired model in profile with the Swissliss wordmark.
Professional styling in action: a stylist's hands comb through a client's wet dark hair with an orange comb.
Swissliss styling tools: a model holding both the Swissliss hair dryer and the Swissliss straightener in a lifestyle campaign shot.

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Company Presentation

The White Space Company is a Paris-area distributor positioning itself as a 'curator of a beauty ecosystem' bringing together a selective portfolio of hair, face, body and lifestyle brands, a network of high-end professional experts and a community of discerning consumers. Founded in September 2019 and based in Neuilly-sur-Seine, the company operates as a Société par Actions Simplifiée (SAS) with a share capital of €200,000, registered under NAF code 4645Z (wholesale of perfumery and beauty products).

The company is best known as the exclusive French distributor of ORIBE Hair Care, and has built a wider portfolio of internationally recognised prestige brands across haircare, skincare, body care and lifestyle. TWSC operates a dual channel — a professional B2B platform for salons and stylists, and a curated direct-to-consumer e-commerce site — complemented by an active programme of masterclasses and brand activations including sessions with international stylists such as Wendy Iles and Paul Edmonds, and pop-ups such as the ORIBE space at Galeries Lafayette Paris Haussmann.

At a Glance

15Brands in portfolio
1Flagship exclusivity (ORIBE)
2Sales channels (B2B + B2C)
€200KShare capital (SAS)
4645ZWholesale NAF code

Key People (Founders)

Franck Alexis Santamaria Ruiz

Founder & CEO

Marie Bugeon

Team & Partnerships contact

Business Activities

Exclusive Prestige Haircare Distribution

Exclusive French distributor of ORIBE Hair Care — the company's flagship mandate and clearest proof of capacity to handle a major international luxury brand.

Professional B2B Platform

Dedicated B2B ordering site (thewhitespace.odoo.com) built for high-end salons and stylists, pairing catalogue access with account-based service.

Direct-to-Consumer E-commerce

Polished DTC site (thewhitespace.fr) offering a curated edit of the same portfolio to discerning consumers, strengthening brand visibility on both sides of the market.

Masterclasses & Brand Activations

Regular masterclasses with international stylists (Wendy Iles, Paul Edmonds and similar) and retail pop-ups (e.g. the ORIBE space at Galeries Lafayette Paris Haussmann).

Selective Portfolio Curation

A curated 15-brand portfolio covering haircare, skincare, body care and lifestyle — open architecture for brands beyond pure haircare.

Paris-Area Distribution Hub

Operating from Neuilly-sur-Seine, at the heart of the French luxury beauty and salon ecosystem, with ready access to premium department-store and salon networks.

Strengths & Market Position

  • Exclusive French distributor of ORIBE — proven ability to launch and manage a major international luxury haircare brand in a sophisticated market.
  • Curated 15-brand portfolio rather than a mass catalogue — a strong fit for premium and niche positioning.
  • Dual-channel structure: dedicated professional B2B platform for salons and stylists plus a polished DTC site, giving brands visibility on both sides of the market.
  • Active experiential marketing: masterclasses with recognised international stylists and department-store pop-up activations (Galeries Lafayette).
  • Open portfolio architecture spanning hair, face, body and lifestyle, leaving room for new mandates beyond pure haircare.
  • Paris-area base, at the heart of the French luxury beauty and salon ecosystem.

Imported & Distributed Brands

Haircare

ORIBEExclusive (France)
K18Distributed
InnersenseDistributed
Noir StockholmDistributed
Olivia GardenDistributed
SwisslissDistributed
SachajuanDistributed
Iles FormulaDistributed
OlaplexDistributed

Skincare

MZ SkinDistributed
Tangent GCDistributed
Venn SkincareDistributed
Verso SkincareDistributed
Coola (Sun Care)Distributed
Evolve Organic BeautyDistributed

Lifestyle & Home Fragrance

Home fragrance & candle brandsDistributed

Business Overview

Markets Served

France only — nationwide coverage through the professional B2B platform, the DTC e-commerce site and an events programme anchored in Paris and the Île-de-France region.

Sales Channels

Dual-channel model: a sophisticated B2B site for professional salons and stylists, and a curated DTC e-commerce platform for end consumers.

Positioning

Curator of a luxury and niche beauty ecosystem — selective portfolio (15 brands), experiential marketing through masterclasses and retail pop-ups, anchored in the high-end Paris market.

Company Milestones

2019The White Space Company founded in September as a SAS (share capital €200,000), registered in Neuilly-sur-Seine under NAF code 4645Z.
TodayExclusive French distributor of ORIBE and curated distributor of 15 prestige brands across haircare, skincare, body and lifestyle, with a dedicated B2B site, a DTC site and an active masterclass programme.

Note: Compiled from public sources (thewhitespace.fr, LinkedIn, French company registries). Company has not yet been contacted directly — recommend an outreach email to confirm details and request official assets before publication.