Company Profile · Top Distributors
Alexandar Cosmetics
Founded: Founded as a company in 2001; 23+ years of trading history
Headquarters: Cara Dušana 69, Novi Sad, Serbia
Website: alexandar-cosmetics.com
Phone: +381 (0)21 455 558 (call center) · +381 (0)63 457 869 (WhatsApp/Viber)
Email: info@alexandar-cosmetics.com
Region: Serbia · Western Balkans
Core business: Distribution of professional and personal-use beauty products across hair, nails, face & body, makeup, men's grooming and salon equipment, serving the Western Balkans region.
Company Presentation
Alexandar Cosmetics is a Novi Sad-based distributor of professional and personal-use beauty products, active for more than 23 years in the regional cosmetics trade. The company positions itself as a full-range beauty supplier, distributing products for both professional salon use and home/retail use, with an assortment built around close, ongoing dialogue with its salon and studio clients.
Through cooperation with distribution centers across the region, Alexandar Cosmetics' assortment reaches the wider Western Balkans market and beyond. Its client base includes cosmetic and hairdressing salons, spa centers, makeup studios and beauty academies, supported by an in-house Educational Center (Alexandar Educentar) offering professional training in makeup, nail extensions, pedicure, brow lamination and lash extensions.
At a Glance
Business Activities
Brand Distribution
Regional distribution of 100+ international and local beauty brands across hair, nails, face & body, makeup, men's grooming, salon equipment and animal grooming categories.
Own-Brand Retail
Sells products under its own 'Alexandar Cosmetics' brand line alongside distributed third-party brands.
B2B & B2C E-commerce
Full-featured online store serving both trade professionals (salons, studios, academies) and individual consumers, with dedicated iOS/Android apps and multi-currency checkout.
Salon Equipment & Devices
Distribution of hair salon, beauty salon and animal grooming equipment and devices, including chairs, beds, sterilizers and beauty apparatus.
Education (Alexandar Educentar)
Dedicated training center offering individual and group courses in makeup, nail/lash extensions, pedicure and brow lamination, run by internationally recognised educators, with certification on completion.
Regional Distribution Network
Cooperation with distributive centers extending the company's reach across the region beyond Serbia.
Content & Community
Active blog and social media presence covering product education, trend content and brand storytelling for both professional and retail audiences.
Strengths & Market Position
- 23+ years of regional trading experience with a very large and diversified catalogue — 100+ brands and 35,000+ items — spanning the full breadth of professional and personal beauty categories.
- Dual B2B/B2C model: serves salons, studios and academies as a trade supplier while also operating a full-scale consumer e-commerce platform, including dedicated mobile apps.
- In-house education arm (Alexandar Educentar) that builds direct relationships with beauty professionals beyond pure product supply.
- Broad category coverage — hair, nails, face & body, makeup, men's grooming, salon equipment and even animal grooming — positioning it as a one-stop regional beauty distributor rather than a single-category specialist.
- Established regional distribution network extending reach across the Western Balkans, relevant for brands seeking entry into Serbia and neighbouring markets.
- Active, currently-running trade relationships with well-known international haircare names (Insight, Macadamia, Kiepe, L'Alga) alongside major global beauty brands (L'Oréal Paris, NYX, Maybelline, Garnier), indicating a portfolio that mixes professional salon brands with mass-market retail names.
House of Brands
Professional Hair Brands
Tools, Equipment & Hardware
Nails
Face, Body & Skincare
Makeup
Men's Grooming & Barber
Own Brand
Business Overview
Markets Served
Serbia (core market, based in Novi Sad) with regional reach across the Western Balkans through partner distribution centers.
Sales Channels
B2C/B2B e-commerce platform with mobile apps, plus wholesale supply to salons, spas, studios and academies; a dedicated 'Distributors' page indicates active management of regional distribution partners.
Customer Base
Cosmetic and hairdressing salons, spa centers, makeup studios, beauty academies and individual retail consumers.
Note: Curated from a much larger catalogue — the company's A–Z brand directory lists well over 100 names; the blog describes L'Alga as an 'exclusive brand' in the Serbian professional salon channel (exclusivity of others not confirmed).