Company Profile · Top Distributors
Fale Loki Koki (Polwell Group)
Founded: 1990, by Waldemar Kotecki (Polwell)
Headquarters: Bydgoszcz area, Poland — 12,500 m² national logistics centre
Website: falelokikoki.pl
Phone: +48 663 000 400
Email: platforma@falelokikoki.pl
Region: Poland · HQ Bydgoszcz area (12,500 m² logistics centre)
Core business: "Dom Marek" — a House of Brands distributing professional hairdressing cosmetics, accessories and equipment across Poland and 12 export countries, combining wholesale, retail, e-commerce, field sales and salon education.
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Company Presentation
Fale Loki Koki traces its roots to 1990, when Waldemar Kotecki founded Polwell, later growing it into the Polwell Group wholesale network. Following a 2023 rebrand to Fale Loki Koki and a 2024 platform relaunch, the company now positions itself as Poland's leading "Dom Marek" — a House of Brands offering a full 360° service model for hairdressing professionals, from product supply to education and business consulting.
Today Fale Loki Koki is one of the largest distributors of professional hairdressing cosmetics and accessories in Poland, serving over 30,000 salons through a combined online, retail and field-sales model, backed by a modern 12,500 m² logistics centre handling roughly 2,000 parcels a day.
At a Glance
Key People (Founders)
Waldemar Kotecki
Founder (1990)
Business Activities
Brand Distribution
Portfolio of 80 professional haircare, colour, barber and equipment brands, including 17 held on exclusive rights in Poland and 6 under certified distribution agreements.
Own-Brand Manufacturing
Two proprietary brands — Mila Professional and Fox Professional — produced and sold on an exclusive basis.
Retail Network
60+ physical stores across Polish shopping centres and high streets, alongside falelokikoki.pl, one of the sector's largest e-commerce platforms.
Field Sales & Advisory
160 dedicated customer advisors supporting salons directly, plus a customer service helpline.
Education & Training
Akademia Fale Loki Koki delivers professional training and a national calendar of brand-led courses for stylists and barbers.
Salon Business Programmes
Partner Salon (Ambassador) programme, Cyber Salon (e-commerce enablement), Hair Elite (exclusive in-salon brand), Head Spa by FOX and modular Hair Box salon fit-outs.
Logistics & Export
12,500 m² logistics centre with automated storage and a pull-to-light system; export operations to 12 countries, including customs clearance for non-EU shipments.
Publishing & Events
Hair Club trade magazine (since 1998) and industry events including the Diamond Show conference.
Strengths & Market Position
- 36+ years of continuous operation in the Polish hairdressing trade, with deep brand-exclusivity relationships dating back to the 1990s (Londa, Kadus, Artego, Montibello).
- Scale advantage: 80 brands, 6,000+ products and 30,000+ salon customers make it one of the largest professional beauty distributors in Poland.
- Full 360° service model combining wholesale distribution, retail, e-commerce, field advisory and salon business support — not just a product supplier.
- Modern logistics infrastructure (12,500 m², WMS-managed, 98% delivery success rate, 24h fulfilment) supporting reliable supply at national and export scale.
- Established export channel to 12 countries, with a particularly strong footprint in the Czech and Slovak markets and a presence in the Baltic states.
- Own-brand portfolio (Mila Professional, Fox Professional) gives margin control alongside third-party brand distribution.
House of Brands
Exclusive Distribution in Poland
Certified / Distributed Brands
Tools, Equipment & Barber Brands
Care & Styling
Own Brands
Business Overview
Markets Served
Poland (core market) plus export distribution to 12 countries, with the strongest customer networks in the Czech Republic and Slovakia, and a presence in the Baltic states.
Export Brand Focus
Export activity is concentrated on Mila PRO, Fox and Artego; Montibello is also exported to Baltic markets.
Sales Channels
E-commerce platform (falelokikoki.pl), 60+ physical stores, 160 field advisors, wholesale/export shipments (parcel and pallet), plus in-house customs clearance for non-EU deliveries.
Company Milestones
Note: Curated selection of the most prominent brands among the 80 distributed — full roster should be confirmed directly with the company.