Company Profile · Top Distributors
Bleu Libellule
Founded: 1997
Headquarters: France (nationwide store network)
Website: bleulibellule.com
Phone: +33 4 30 67 67 67
Email: info@bleulibellule.com
Region: France · Nationwide (244 stores)
Core business: Retail and e-commerce network selling professional-grade hairdressing and aesthetics products to both consumers and beauty professionals, through 244 physical stores, an e-shop and a mobile app.
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Company Presentation
Bleu Libellule was founded in 1997 with the goal of making professional-quality hairdressing and aesthetics products accessible to consumers, not just salon professionals. Over more than 25 years the company has built partnerships with major international beauty brands and grown into one of France's best-known specialist beauty retail networks, operating on a mixed company-owned and franchise model.
Today Bleu Libellule combines a nationwide store network with an e-commerce platform and mobile app, offering more than 15,000 product and equipment references used by professional hairdressers and beauty therapists, at accessible pricing for both individual consumers and trade professionals. The company also develops its own portfolio of proprietary and exclusive brands alongside distributing leading names in professional beauty.
At a Glance
Business Activities
Retail Store Network
244 stores across France (60–200 m² format), located in shopping centers, retail parks and high streets, serving both consumers and professionals.
E-commerce & Mobile App
Full online shop with app-based shopping (iOS/Android), click-and-collect, and delivery from €39, alongside in-store purchasing.
Franchise Network
Store network operated partly via franchising, with an active franchisee recruitment programme ('Devenez franchisé Bleu Libellule').
Own & Exclusive Brand Development
Six proprietary brands (7ème Élément, Coiffeo, Pure Men Tolerance, Estheo, Hésia Salon, Bleu Libellule) plus exclusive distribution partnerships (e.g. Maria Nila) not widely available elsewhere in France.
Loyalty & Professional Programmes
Multi-tier loyalty system: general Club Fidélité for consumers, and VIP programmes for hairdressing/aesthetics students, employees and business owners (SIRET-verified), offering discounts up to 65%.
Logistics
18,000 m² automated logistics platform supplying stores daily to minimise stockouts.
Content & Advisory
In-store advisors trained on featured brands, plus online beauty blog, hair diagnostic tool, and curated routines/guides content.
Strengths & Market Position
- 27+ years of market presence and one of France's largest specialist beauty retail footprints (244 stores), giving strong physical distribution reach beyond pure e-commerce.
- Dual B2C/B2B positioning: serves everyday consumers seeking salon-quality products while also running dedicated VIP pricing programmes for verified hairdressing and aesthetics professionals.
- Diversified own-brand portfolio (six proprietary lines) spanning haircare, barbering and aesthetics, reducing dependence on third-party brands and supporting margin control.
- High customer engagement and trust signals: 6,000+ certified reviews at a 4.4/5 average rating, and an active loyalty programme structure.
- Modern automated logistics (18,000 m²) supporting consistent daily stock replenishment across a large multi-format store network.
- Established relationships with major professional brands (L'Oréal Professionnel, Kérastase, Wella, Redken, Schwarzkopf, ghd) as well as niche/indie brands (K18, Maria Nila, Fekkai), indicating openness to a mix of legacy and emerging names.
House of Brands
Major Professional Haircare Brands
Indie & International Haircare
Styling Tools & Equipment
Salon-Brand Retail Lines
Aesthetics, Nails & Makeup
Own & Exclusive Brands
Business Overview
Markets Served
France, through a nationwide network of 244 stores plus national e-commerce and app-based delivery.
Sales Channels
Physical retail stores, e-shop, mobile app, click-and-collect, and dedicated professional/VIP purchasing channels.
Customer Base
General consumers plus verified hairdressing and aesthetics professionals (SIRET-based), and hairdressing/aesthetics students and salon employees via a dedicated VIP tier.
Note: Bleu Libellule is primarily a multi-brand retailer rather than an exclusive-rights importer for most listed brands (Maria Nila is the one explicitly exclusive partnership).