Company Profile · Top Distributors
Morocutti Giovanni S.r.l.
Founded: 1920s, by Giovanni Morocutti
Headquarters: Via Cassala, 64 — 25126 Brescia, Italy
Website: morocutti.it
Phone: +39 030 3750257
Email: info@morocutti.it
Region: Italy · HQ Brescia
Core business: Wholesale distribution and import of professional equipment, tools and accessories for hairdressers, beauty centres and barbershops across Italy, organised in three divisions — Hair, Beauty and Shaving & Gifts.
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Company Presentation
Morocutti was founded in Brescia in the 1920s by Giovanni Morocutti, an enterprising grinder ("arrotino") from Friuli, at a time when changing beauty standards for both women and men were reshaping the hairdressing and barbering professions.
Over more than a century, the company has followed the evolution of the sector — from cutlery and blade sharpening to the full range of professional hair, beauty and barber equipment — while remaining a family business, now run by its third generation.
Today Morocutti is one of Italy's established suppliers of professional equipment for hairdressers, beauty centres and barbershops, distributing a curated portfolio of international brands across three main divisions: Hair, Beauty and Shaving & Gifts. The company combines equipment distribution with an active presence at trade fairs (Cosmoprof) and brand-ambassador programmes for its key lines.
At a Glance
Key People (Founders)
Giovanni Morocutti
Founder (1920s)
Business Activities
Brand Distribution & Import
Wholesale distribution of international tools, equipment and grooming brands across Hair, Beauty and Shaving & Gifts categories, including several exclusive Italian distribution agreements.
Hair Equipment
Clippers, scissors, razors, hairdryers, straighteners, curling irons, brushes, combs, mannequin heads and salon furnishings/uniforms.
Beauty & Nail Equipment
Manicure and pedicure tools, nail products, electric equipment, sterilisers and autoclaves, plus make-up and aesthetics accessories.
Barber & Shaving Lines
Dedicated barbershop product lines (Reuzel, Morgan's, Clubman-Pinaud, Dr K Soap Company and others), beard accessories and gift items.
Wholesale & B2B Sales
Price lists and commercial terms available to professionals, resellers and wholesalers on request, alongside a downloadable product catalogue.
Trade Events & Brand Ambassadors
Regular presence at Cosmoprof Bologna and other trade shows, supported by brand-ambassador stylists and barbers (e.g. for Artero, JRL, Andis) and organised training/demo events.
Strengths & Market Position
- Over a century of continuous operation as a family business, now in its third generation, with deep roots in the Italian hairdressing tool and equipment trade.
- Broad category coverage spanning Hair, Beauty and Shaving & Gifts — positioning Morocutti as a one-stop equipment supplier for salons, beauty centres and barbershops rather than a single-category specialist.
- Actively growing its exclusive distribution rights, most recently acquiring Italian distribution for the German scissors brand Jaguar (Solingen) in 2024.
- Strong presence in the barber-shop segment through a dedicated portfolio of grooming brands (Reuzel, Morgan's, Clubman-Pinaud, Dr K Soap Company, Lucky Tiger, Mondial).
- Active trade-show and brand-ambassador marketing (Cosmoprof Bologna, dedicated training events such as JRL courses) that reinforces relationships with professional stylists and barbers.
- Direct e-commerce/catalogue ordering with published pricing access for trade professionals, resellers and wholesalers.
Imported & Distributed Brands
Clippers, Trimmers & Cutting Tools
Brushes, Combs & Styling Tools
Barber Shop & Grooming Lines
Beauty, Lashes & Hygiene
Hair Colour
Business Overview
Product Divisions
Hair (cutting, styling tools, salon furnishing/uniforms), Beauty (manicure, pedicure, aesthetics), and Shaving & Gifts (barbershop lines, beard accessories, gift items).
Customer Base
Hairdressers, barbers, beauty centres, resellers and wholesalers across Italy, served via wholesale price lists on request.
Trade Presence
Regular exhibitor and brand-partner at Cosmoprof Bologna; organiser of brand-specific training events (e.g. JRL courses in Milan).
Note: Founding year is stated inconsistently on the company's own site ("dal 1920" / "dal 1929") — worth clarifying directly. The brands above reflect those featured on the public homepage and "I nostri Marchi" pages; the full catalogue (downloadable PDF, 2024 edition) covers additional lines across all three divisions.